Philosophy Australia
Meet Alison Lennard, designer and owner of women’s fashion house Philosophy Australia. She and her Willoughby-based team create Australian-designed and produced womenswear which is sold by boutiques and directly to customers online.
Alison says
'Since moving to Willoughby 18 months ago we have very much felt at home in this area. I employ 14 people in-house, but we have around 80 contractors that work as our machinists, cutters and pressers to help us make the best possible garments.'
'We have wonderful local businesses right on our doorstep that we've been able to connect with and see daily on our coffee walks. I really enjoy the fact we're no longer in a business park. We’re based in a residential area and there’s a small playground opposite our warehouse, so we get to hear the children playing all day long which is lovely.’
'By shopping with Philosophy Australia, our customers help us shine a spotlight on the beautiful work that our local artisans can do. Made in Australia is something we should be proud of, and we hope that when people purchase from us, they have that wonderful feel good factor.'
How to support this business
You can help support Philosophy Australia by:
- Telling friends, family and acquaintances that an Australian designed, made and owned fashion house is right on their doorstep.
- Sharing Support Local videos and other content on your social media channels.
- Visiting the Philosophy Australia website and browsing their product lines directly.
- Enquiring about stocking their products in your own boutique or retail store.
Willoughby South is a vibrant and accessible local centre that offers a diverse range of retail shops, services, and commercial offices for local residents and the wider community.
Its outdoor dining areas contribute to its popularity, with shoppers able to discover a variety of boutiques and shops including jewellers (U by Kate), furniture (Oishi and Le Forge) and fabrics (No Chintz), vintage books (Love Vintage Books) and needlework (Stitch).
How to get involved in Support Local
Support Local is Willoughby City Council’s campaign to spotlight exceptional local businesses that contribute to the area's economic vitality and cultural vibrancy. Through engaging storytelling, video features and interviews, the campaign celebrates the entrepreneurs behind high-quality businesses that offer something truly unique to the local community.
Businesses that meet the following criteria are encouraged to apply:
- Demonstrate high quality in products or services
- Offer unique and innovative experiences
- Attract residents to local centres and draw visitors to Willoughby
- Enhance the area’s economic and cultural diversity
The campaign supports the broader goal of encouraging residents to shop locally, sustaining jobs and helping shield the community from wider economic challenges. Featuring in Support Local is an opportunity to gain valuable exposure while strengthening Willoughby’s position as a vibrant and distinctive place to live, work and visit.
Businesses that align with the local economic development strategy and contribute to increased foot traffic in the area will be prioritised.
Business nomination form