Support Local

'Support Local' is part of Willoughby City Council’s efforts to showcase unique local businesses that contribute to the economic and cultural vibrancy of the area.

These case studies provide a window into the heart of our economy, unveiling the diversity, passion and resilience that defines our local businesses. Hear from the very best local entrepreneurs as they reveal the passions that propel them, and explain why they decided to base their businesses in Willoughby.  

Unveiling local stories

How to get involved in Support Local

Support Local is Willoughby City Council’s campaign to spotlight exceptional local businesses that contribute to the area's economic vitality and cultural vibrancy. Through engaging storytelling, video features and interviews, the campaign celebrates the entrepreneurs behind high-quality businesses that offer something truly unique to the local community.

Businesses that meet the following criteria are encouraged to apply:

  • Demonstrate high quality in products or services
  • Offer unique and innovative experiences
  • Attract residents to local centres and draw visitors to Willoughby
  • Enhance the area’s economic and cultural diversity

The campaign supports the broader goal of encouraging residents to shop locally, sustaining jobs and helping shield the community from wider economic challenges. Featuring in Support Local is an opportunity to gain valuable exposure while strengthening Willoughby’s position as a vibrant and distinctive place to live, work and visit.

Businesses that align with the local economic development strategy and contribute to increased foot traffic in the area will be prioritised.

If you are a unique local business serving the Willoughby local government area and would like to be part of the Support Local initiative, please fill in the Business nomination form.